The campaign invites you to share traditions, authentic Spanish flavors and Spanish cuisine products during the Christmas season.
Santo Domingo, Dominican Republic. – National Supermarkets welcomed the 2026 Christmas season with the launch of its campaign “Christmas Unites Us with Spain”, a proposal that celebrates the cultural links between Spain and the Dominican Republic through traditions, cuisine and special moments shared around the table.
The launch took place at the Casa de los Vitrales, of Casas del XVI, during a meeting that brought together members of the Spanish Embassy in the country, representatives of the Official Chamber of Commerce of Spain in the Dominican Republic, executives of Centro Cuesta Nacional and special guests. The activity featured the interventions of Marta Ors, executive director of the Official Chamber of Commerce of Spain in the Dominican Republic; Pilar Serret, economic and commercial counselor of the Spanish Embassy; and Madelyn Martínez, vice president of Marketing and Retail Finance of Centro Cuesta Nacional. During the meeting, the official campaign video was also presented, whose novelty was the presentation of an original song, composed by Alex Mansilla and interpreted by Luis Larr, a Sevillian singer, whose musical proposal combines Spanish influences and Dominican rhythms, reflecting the encounter between both cultures.
“Christmas is a very special time for National Supermarkets, because it gives us the opportunity to accompany Dominican families in their celebrations and traditions. This year, through our platform ‘Christmas Unites Us’, we want to pay homage to the cultural ties that we share with Spain, highlighting the traditions that bring us closer and the richness of Spanish cuisine. With this proposal, we aim to create memorable experiences that invite our customers to discover new flavors, share with family and loved ones, and celebrate everything that unites us”, expressed Madelyn Martínez, vice president of Marketing and Retail Finance.
With this initiative, National Supermarkets invites you to discover and share customs that are part of Spanish celebrations, such as the tradition of the Magi, the twelve grapes of luck and the Nativity scene, highlighting their closeness to the traditions that accompany Dominican families during this time.
As part of the Christmas Unites Us with Spain campaign, National Supermarkets developed a seasonal promotion that will reward five winners with 1 companion each with an 8-day and 7-night trip to Spain, where they will visit renowned wineries, enjoy gastronomic experiences and visit destinations such as Madrid, Segovia and Toledo. The promotion will be valid until December 30, 2026. For more information, customers can find more information on the digital platforms of National Supermarkets.
Cuisine takes center stage in the campaign, which features the participation of renowned chefs Francis Peña, of the El Gallego restaurant, and Alberto Martín Cárdenas, executive chef of the Club Hemingway, through recipes that combine traditional Spanish cuisine with Dominican ingredients and flavors, both chefs invite families to discover new preparations and enrich their Christmas tables with proposals such as Spanish paella with Dominican chicharrón.
National Supermarkets has a long tradition of offering a special selection of Spanish products, including red, white and rosé wines, cavas, sparkling wines, ciders, sangrias, liqueurs and non-alcoholic alternatives, as well as a wide variety of marzipans, polvorones, chocolates, truffles, cakes and other traditional sweets. The proposal also includes cheeses, cured meats, charcuterie, preserves, pickles, fish, seafood and gastronomic specialties that reflect the richness of Spanish cuisine.
Among the exclusive brands highlighted are El Almendro, recognized for its over 140-year-old marzipan tradition; Vicens, with a history dating back to 1775 in Catalonia; La Estepeña, originating from Seville; as well as De La Viuda, Monerris and San Andrés, references in marzipans, chocolates and truffles. This selection is complemented by renowned brands of cured meats and charcuterie such as El Pozo, Cinco Jotas and Palacios, as well as the cheeses Don Bernardo and Gran Capitán.
Additionally, the Líder España brand is part of this celebration with an offer that includes marzipans, truffles, cookies, olive oils, sangria, jams, pâtés, cheeses and a selection of cured meats, as well as seafood specialties such as octopus, salmon and anchovies, expanding the options for preparing and sharing various gastronomic proposals during the season.
With this initiative, National Supermarkets reaffirms its commitment to offering variety, quality and experiences that accompany Dominican families during one of the most special times of the year, celebrating the traditions that unite us and creating new opportunities to share around the table.
About National Supermarkets
National Supermarkets is the first format of the Centro Cuesta Nacional group that was born as a small food and provisions store in 1935, in response to the palpable need to attend to the trends of nutrition and food of our consumers, and it has the largest selection of national and international products of the best quality, currently with 22 branches throughout the country. The stores of National Supermarkets focus their efforts on having the most innovative trends in this sector, and as a result, it has secured strategic alliances with international suppliers who are leaders in the products that best meet the needs of our customers.
The format offers the largest selection of products in various categories, such as meats and fish, delicatessen, diet and nutrition, among others, attending to different dietary regimes, vitamins and supplements such as superfoods, and proposals for intolerances and diets, always following the latest trends. In addition, National Supermarkets has over 500 products in our fruit and vegetable category, local and imported, with the variety and quality that only National Supermarkets offers, accompanied by the characteristic high-level service that our customers deserve. Social media: IG: @supernacional FB: @Supermercadosnacional
Photo Credit: Christmas Unites Us with Spain – National Supermarkets
1- Main Photo 8619 – Madelyn Martínez, Marta Ors, Pilar Serret and José Miguel González Cuadra
2- Laura Defilló and Michelle García
3- Vanessa Encarnación, Stephanie Villanueva, Karla Barrientos and Francina Gil
4-José Ciprián, Jenny Jaquez, Noelia Fernández Arbaje and Joel Gómez
5- Letty Rivera
6- Michèle Jimenez and Crystal Jiménez
7- Rosmery Herrand, Milagros Germán, Mónika Leschhörn and Helen Blandino
8- Chefs Alberto Jiménez, Alberto Morel, Emil Vega and Saverio Stassi
9- Stephany Liriano and Patricia Peña
10- Federico Ozores, Karina Larrauri, Catherine Lemoine and Jorge Feliz Pacheco
11-Pierina Fernández and Luis Larr
12- Avelino Cuadra and Saymon Díaz
13- Ana Carolina Viñas and Roslyn Da Cunha
14- Jean Núñez, Irma García and Jean Villanueva
15- Nicolás Londoño, Sofía Tapia and Micael Azar
16-Jennifer Fersobe and Jochy Fersobe
17- Stephany Liriano, Marcelle De Moya and Héctor Adriel
18- Antonio Mayol, Cristina Feris and Isabel González
Disclosure: This is a press release provided by Henry Coradin through the email “[email protected]”. Its content is the exclusive responsibility of the source.
