A multi‑platform campaign took Pollos Victorina customers on an adventure experience at Bávaro Adventure Park
Santo Domingo. In the context of its anniversary celebration, Pollos Victorina, in collaboration with Bávaro Adventure Park and Sprite, developed a promotional campaign that combined gastronomy, entertainment and outdoor experiences, with the purpose of rewarding customer loyalty and strengthening the bond among the participating brands.
The “Pollos Victorina Anniversary” promotion, held from August 10 to September 30, 2026, allowed consumers to enter for four prizes distributed across Santo Domingo, Santiago and the Eastern Region of the country. Each prize included an experience for two adults and one child at Bávaro Adventure Park, including access to activities such as Sacred River, Cenote Blue Lagoon, Jungle River, Cenote Chali, Maze, Waterfall Pool, Dominican Village and a Traditional Dominican Lunch.
Customers could enter by purchasing the Adventure Sprite combo, created especially for the promotion, at participating Pollos Victorina locations except the branch located at the Cibao International Airport. The combo included a Pechurinas® Deluxe Sandwich, regular french fries, two yucca rolls, and a 21‑ounce Sprite beverage, for a price of RD$495.00, taxes included.
The campaign featured a broad‑reach communication strategy, with presence on outdoor billboards, social media, digital media and radio, successfully bringing the promotion concept to various consumer
