Founded by Armando Cuello and Linette Arbaje, the company commemorated four decades of trajectory marked by its ability to adapt to changes in the tourism industry, the specialization of its services and the incorporation of a new generation to the family project.
Santo Domingo. There are business stories that are told through their achievements and others whose true value lies in the people who made them possible. The story of Arbaje Tours combines both dimensions, reflected in a meeting held at the Hyatt Centric hotel, where personalities from the tourism industry, representatives of the economic and government sectors, members of the diplomatic corps, strategic allies, clients, collaborators, family members and friends gathered to commemorate four decades of shared experiences.
Founded in August 1986 by Armando Cuello and Linette Arbaje, the company was born from an entrepreneurial bet that, over time, evolved into a specialized proposal in meetings and incentives tourism, incentives, congresses, events and luxury travel.
The ceremony began with the blessing of Father Gustavo Carles, followed by the central words of Armando Cuello, who remembered the early years of the business, his bet on the promotion of Dominican tourism and the decisions that marked its growth.
“In that scenario, Linette and I identified an opportunity, and we took the risk,” remembered the founder, evoking the beginnings of Arbaje Tours in an expansion phase of national tourism activity.
Cuello also expressed his gratitude to God, his family and those who have accompanied the company over the years, highlighting the satisfaction of seeing how the project initiated with his wife continues to grow with the participation of their children.
“Reaching these 40 years represents much more than applauding the permanence of a company. It’s looking back and remembering so many people who have trusted us, who have accompanied us in the good times and also in the difficult times. Today we feel an enormous gratitude and the satisfaction of seeing that what we started four decades ago continues to grow with our family,” he expressed.
The family legacy and new opportunities
The evolution of Arbaje Tours was also present in the interventions of Jennifer, Estefany and José Armando Cuello Arbaje, who shared their vision on the specialization of services and the continuity of the family project.
Jennifer Cuello Arbaje highlighted the potential of meetings and incentives tourism, especially incentive travel as a tool for recognition and motivation in the business sphere.
“An incentive trip is not just a prize or paid vacations. It’s an opportunity to stimulate results, strengthen commitment, foster teamwork and recognize those who contribute to the growth of an organization,” she expressed.
Estefany Cuello Arbaje, on the other hand, addressed the growing importance of personalization in luxury tourism, where individual preferences play a decisive role in designing each trip.
“True luxury is not always in a five-star hotel or the most exclusive destination in the world, but in feeling that every detail was thought of for you,” she noted.
José Armando Cuello Arbaje centered his intervention on the generational handover and the significance of continuing the path embarked upon by his parents.
“What remains are the values that guide us, the trust built and the relationships cultivated over the years,” he affirmed.
Linette Arbaje shared the learnings of four decades of entrepreneurship alongside her husband, especially the experience of working in a family business and learning to respect each other’s space.
“Building a family business has taught us that, in addition to sharing dreams and responsibilities, it’s essential to respect and value each other’s space. Honesty, transparency and commitment to people are values that must remain, even when new generations arrive,” she expressed.
The co-founder also referred to the social initiatives driven alongside Armando Cuello, including improvements to local roads, lighting, support for housing and other solidarity actions in communities such as Las Yayitas, in the Peravia province. She highlighted the satisfaction of contributing to the well-being of families through projects aimed at addressing specific needs of these communities.
A meeting between past and future
Guests could approach the history of Arbaje Tours through a gallery of memories, a time tunnel and the projection of a commemorative audiovisual that brought together emblematic moments of its 40 years. The program concluded with a toast of honor, followed by a cocktail in which attendees shared anecdotes and experiences.
With their eyes set on the future, Arbaje Tours & MICE aims to strengthen its offer of meetings and incentives tourism and luxury travel, as well as contribute to the positioning of Santo Domingo as a destination for international congresses, conventions and meetings.
Beyond the achievements reached in four decades dedicated to connecting people with destinations around the world, the anniversary of Arbaje Tours & MICE was a tribute to those who have made it possible to walk that path.
Footnotes 40 Aniv. Arbaje Tours & Mice
1-8210-Foto Principal- Estefany Cuello Arbaje, Linette Arbaje, Armando Cuello, Jennifer Cuello Arbaje and José Armando Cuello Arbaje
8241- Rosmery Arbaje, Zoila Estevez, Dilenny Bautista and Celia Aybar-Part of the Arbaje Tours collaborators

8273- Angela Herrera, Salima de Armenteros, David Chueke Arbaje and Daphne Castillo Arbaje
8279- Henry Coradin and Eduardo Cortés
8283- David Paños, Josefina Pichardo and Ángel García
8303- Michael Cuello, Rosalía de Cuello, Elis Pérez and Domingo de Cuello
8306- Andrés Abbott and Carlos M. Jiménez
8312- Rossi de Lara, Manuel Lara, Leslie Cabrera and Ulises Cabrera
8313- Eduardo Arbaje, Alexandra Cambiaso de Arbaje, Margarita Soni de Arbaje and María Sandra Winkler
8329- Joana Lora, María Bueno and Juan Lora
8337- Gustavo Penzo, Elianne Vilchez and Carlos Melo
8401- Miguel Calzada, Gina Eli, Roberto Henríquez and Mariajose Turull
8493- Cuello Arbaje family toasts for the 40th anniversary
8547- Estefany Cuello Arbaje and Roberto Armenteros
8352-Nelson Rodríguez, Daphne Castillo Arbaje, Jennifer Cuello Arbaje and Eduardo Cortés
8374- Blessing of Father Gustavo Carles
Disclosure: This is a press release provided by Henry Coradin through the email “[email protected]”. Its content is the exclusive responsibility of the source.
