Toco Toco To by Dixson Waz made an international leap by being selected for Visa’s global campaign for the 2026 FIFA World Cup and for a new advertising strategy by Movistar Prosegur. The bet places the dominicano dembow in a massive showcase and confirms the weight it has gained in high-profile commercial campaigns.
Toco Toco To by Dixson Waz crosses into the global market
The inclusion of Toco Toco To by Dixson Waz in an international piece by Visa is not minor: the campaign brings together figures of great visibility such as Lamine Yamal, Erling Haaland and the actor Jason Sudeikis, known for his role in Ted Lasso. That level of exposure makes Toco Toco To by Dixson Waz a reference for musical synchronization with worldwide projection.
In the industry, musical synchronization is the integration of songs in advertising, film, television, video games and digital platforms. That Toco Toco To by Dixson Waz enters that path indicates that the theme is no longer just an urban success, but a culturally exportable product.
Toco Toco To by Dixson Waz and the weight of the dominican dembow
The case of Toco Toco To by Dixson Waz also reflects the advance of the dominicano dembow in markets where other urban rhythms previously predominated. In recent years, the genre has found space in series, video games and brand campaigns, expanding its reach beyond the local circuit.
That movement benefits artists with international catalogs, and Toco Toco To by Dixson Waz already joins a list of credits that includes appearances in productions by Netflix, Amazon Prime Video and the soundtrack of Fast & Furious 9.
From Europe to Latin America with Toco Toco To by Dixson Waz
The moment comes after a tour of Europe and before the announced Latin America Tour 2026, which will start in Mexico in July and continue in Argentina and Chile in August. For Toco Toco To by Dixson Waz, the schedule of presentations reinforces a sustained expansion strategy outside the Dominican Republic.
- Toco Toco To by Dixson Waz expands its presence in global advertising.
- Visa integrates it into a campaign linked to the 2026 World Cup.
- Movistar Prosegur also adds the theme to its promotional strategy.
- Dixson Waz consolidates his profile as an international artist from the Dominican Republic.
The artist himself stated that taking his music to platforms like Netflix, video games and now the World Cup demonstrates that the rhythms he creates have no borders. With Toco Toco To by Dixson Waz, the dominican dembow adds another visibility blow and re-establishes itself in a global conversation where it almost had no space.
