Alofoke Radio Show will mark a milestone in entertainment by exclusively producing the backstage of Premio Lo Nuestro 2026. The announcement was made by Dominican businessman Santiago Matías during the first streaming of the year in Santo Domingo.
From the Dominican capital, Santiago Matías, a key figure in urban radio, revealed that Univision granted exclusive rights to Alofoke Radio Show to cover the official backstage of Premio Lo Nuestro 2026. This live broadcast promises to offer a unique look behind the scenes, featuring Latin artists in real time.
Context of Univision and its alliance with Alofoke Radio Show
Univision, a Hispanic media giant with over 40 years organizing Premio Lo Nuestro, chooses Alofoke Radio Show for its influence on the young and urban audience. The event, celebrating the best of Latin music since 1989, attracts millions of global viewers, with past editions surpassing 20 million streaming views.
Background of Santiago Matías and his impact on radio
Santiago Matías, known as Alofoke, has transformed Dominican radio with controversial and high-rating shows. His show has accumulated years of leadership in urban audience share, with previous collaborations in major events. This exclusivity reinforces his position as a bridge between the Dominican Republic and the international Latin scene.
Importance of the backstage at Premio Lo Nuestro
The backstage of Premio Lo Nuestro usually reveals spontaneous moments: impromptu interviews, winner reactions, and anecdotes from stars like Bad Bunny or Karol G in recent editions. For Alofoke Radio Show, it means privileged access, boosting its digital reach.
- Alofoke Radio Show will broadcast live, capturing exclusives.
- Univision validates Dominican talent at Latin awards.
- Event scheduled for February 2026 in Miami, focusing on urban and regional Mexican music.
Media experts point out that this move raises the profile of Quisqueyan radio.
“It is a recognition of the dynamism of Alofoke Radio Show“, industry analysts note.
Historically, alliances like this have boosted careers, recalling past coverages that went viral with millions of views.
In the Dominican Republic, where urban music dominates 60% of radio airplay according to local data, Alofoke Radio Show consolidates its leading role. This step with Premio Lo Nuestro 2026 promises to generate buzz on social media and digital platforms, attracting fans eager for authentic content.
