LG Electronics presents its “AI in Action” focus at the LG World Premiere, a pre-CES event in Las Vegas. This strategy marks a leap from affective intelligence to systems that act in real life, coordinating devices for greater convenience.
From affective intelligence to AI in Action
The CEO Lyu Jae-cheol opened the event with a clear vision: to take AI in Action out of screens and have it work in homes, vehicles, and commercial spaces. Under the slogan “Innovation in sync with you”, he gathered 1000 in-person guests and thousands in global streaming. LG evolved its AI in Action presented two years ago, now focused on practical autonomy.
The three pillars are excellence in devices, connected ecosystem, and expansion beyond the home. This points to the Zero Labor Home, where appliances are managed alone, freeing up time for the user. Historically, LG has led in domestic AI since its acquisition of robots in 2017 and alliances with platforms like Google, according to reports from the technology sector.
AI in Action with LG CLOiD and star products
LG CLOiD, a robot with five-fingered arms and hands that learns the environment, moves safely even around children or pets, and optimizes daily tasks, was highlighted. “Our knowledge of lifestyles gives us an advantage”, said Lyu Jae-cheol, aiming for future standards in robotics.
- LG OLED evo W6 Wallpaper TV: 9 mm thickness, Hype Radiant Color technology for superior brightness and True Wireless for clean installation.
- LG SIGNATURE Refrigerator: Conversational AI that suggests storage modes and recipes by ingredient recognition.
- LG SIGNATURE Ovens: Gourmet AI with 80 guided recipes by food detection.
Impact and expansion of AI in Action
Technological excellence in focus
These launches reinforce LG’s leadership in OLED and premium appliances. Experts at previous CES events highlight that AI in Action responds to growing demands: the domestic AI market will grow 25% annually until 2030, according to data from analysts like Statista. The vision extends to vehicles and offices, integrating AI in Action into daily routines.
In a context where 70% of households adopt smart devices, according to global surveys, LG positions its AI in Action as a tangible solution. The event reaffirms its commitment to customer-centered innovation, promising intuitive efficiency.
LG’s AI in Action not only innovates but redefines human-technology interaction, from effort-free homes to wide ecosystems.
