Gold award is the phrase that stands out today for the Dominican financial sector. Banco Popular has received the gold award in Latin America for the impeccable management of its Excelencia Popular scholarship program, presented by the International Association for the Measurement and Evaluation of Communication (AMEC). This distinction recognizes the effectiveness of Dominican institutional communication and positions the entity as a regional leader.
Banco Popular and the impact of the gold award on Excelencia Popular
The gold award presented by AMEC not only celebrates the execution of a successful campaign, but also the consolidation of a communication strategy backed by concrete figures: more than 16,000 applications to the Excelencia Popular program, over 84,650 visits to its portal, more than 12 million impressions on social media, and over 150 mentions in national and international media during just five months. This data demonstrates the magnitude and social penetration of the program, which has become a regional reference in terms of transparency and results.
Gold award: international recognition for Dominican innovation
AMEC underscored the value of the gold award given to Banco Popular by highlighting the rigorous planning, research, and evaluation behind the campaign. The multi-channel approach was key to connecting with young Dominicans and ensuring that the bank’s social responsibility message resonated throughout society. Thus, the gold award becomes a symbol of excellence for the national financial system and promotes a culture of measurement and continuous improvement.
Excelencia Popular: background and evolution of the awarded program
The recognition received in 2025 is not an isolated event. Banco Popular had already obtained the AMEC gold award in 2023 and 2024 for corporate communication initiatives, cementing its role as a regional benchmark in high-impact campaigns. Executive President Christopher Paniagua emphasized that this award validates the institutional vision of informing and transforming through measurable and responsible strategies, consistent with international standards in social responsibility and financial education.
Gold award: consolidation of leadership in social innovation
The gold award consolidates Banco Popular as a pioneer in projects that drive social mobility in the Dominican Republic. The entity’s social commitment is evident both in its scholarships and in the promotion of educational values. Experts point out that the ongoing effort to measure, evaluate, and communicate real results, supported by AMEC, sets a positive precedent for other companies in the region.
- AMEC is an international reference in the sector; it can be consulted on its official website.
- More news on leaders in social responsibility is available in our recognitions section.
Banco Popular’s achievement of the gold award for its Excelencia Popular program highlights the active role of banking in the educational and social transformation of the Dominican Republic. The awarded campaign is sustained by values of trust, measurement, and transparency, confirming for the eighth time the relevance of the gold award for the consolidation of national and international corporate leadership.